Monday, September 12, 2011

[Go Green MUJI]-[Ethics+ Social Responsibility]


Go green MUJI

-“Nothing”: nothing is about the brand, nothing is flamboyant, and nothing is harmful


[Ethics+ Social Responsibility]

            To concern about people, society, and environment is Muji’s core aesthete. Muji considers what people want and how the environment should be. Muji is sensitive to the environment. It aspires to live in compatibility and sensitivity with the earth.

Muji goes to the extent of recycling or reselling the unsold products in the same condition, using natural fiber material, and including very minimal and informational manuals, with minimal packaging.



 Muji products are developed with functional, simple, of superior quality, and at reasonable prices – as reflected in their astute product designs and packaging. Through stringent selection of the materials, Muji emphasizes recycling and reusability of its products in the production process to minimize impact on the environment.

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