Go Green MUJI
[Retailing]
Retailing is really important part in
marketing, and retail store is the space for exhibiting the products. Good
interior arrangement in the retail store can help promote the products well
through the 5 senses. Walking in the retail store, customers can perceive the
goods and the brand more completely. MUJI is the Japanese brand not only sells
the products but also the concept of lifestyle-simple, Zen and meditation. Actually,
MUJI more focuses on the philosophy, so they design the products, the stores,
and website as a whole. The material and color of the products are simple and
essential; they want to create a minimal and comfortable interior where the
customers will enjoy staying in that atmosphere.
Visually, the MUJI store gives a clean,
subtle and minimal impression which provides different feeling from the outdoor
area, so the customers will feel free and relaxing when they walk in the store.
Also, the MUJI products are made by cozy raw
material which makes you feel healthy and pure when you touch them.
Beside, recently MUJI has its own fragrance steaming
equipment, so the store uses this mild fragrance to attract the customer who
may think it will be nice to have this environment at home.
The whole MUJI store provides a clean, contented
and relaxing by the combination of the functionally interior arrangement, pleasing
scent, and nice raw materials.
This is all about MUJI lifestyle.
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