-When “nothing” tends to become something,
Muji evokes the minimal and eco-friendly fashion in the world.
[Marketing Environment]
When Muji
proclaims its image, philosophy, and lifestyle, it is very acceptable to the
society because they use mild quality essential products to maintain a simple
but certain level lifestyle. Muji seeks to attract people who are satisfied with the
bare necessity rather than those who pursue brands for the sake of vanity and
desires. The
other segment consists of people who support Muji’s environmental friendly
stance. Also, Muji targets the consumers who are thrifty and looking for
frill-less products.
At the
beginning, Muji provided merely 40 kinds of goods. Nowadays, Muji becomes a
life trend, and costumers can find products from food to apparel to home equipment
in the store. As well, they introduce the concept and develop the business
throughout the world becoming a global trend.
On the
surface, Muji’s fervent concentration on quality may be seen as embracing the product
concept: whereby the business focuses on continuous improvement
and refining on its product performance.
Delving
deeper, Muji excels because it practices market
orientation: the coordination of the whole organization to
determine and satisfy what people need in their life and delivering it better
than competitors.
Muji now exaggerates through the internet and technology such as ipad.
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