[MUJI]-[Developing a Global Vision]

Go Green Globally MUJI

[Developing a Global Vision]

           

MUJI's "enough" and "simple" concept become a minimal lifestyle or trend. They try to extend the environmental idea throughout the world by introducing the company. 

After 2000, MUJI tend to build up their network globally with more international stores and websites. In Japan currently, there are more than 342 Muji stores, some of which are distributed through general licensed stores and Seiyu. Muji is also present in 98 international outlets spanning 16 countries including the United Kingdom, France, Italy, Germany, Ireland, Sweden, Norway, Spain, Turkey, U.S., Hong Kong, Singapore, Taiwan, Korea, China and Thailand. Aside from retail stores, Muji opened online stores since August 2000, for the UK, US, Europe and Japan markets. The wide distribution channels, through numerous retail outlets and the online platforms, make it accessible and convenient for customers to encounter the Muji experience. 

Due to the technology, Muji opens the online shops and there is Muji global website. Also, they establish the company on FaceBook which fosters larger community from different countries. They publish Muji book for different language versions. On the FaceBook, they provide people certain knowledge about Muji such as the laboratory which introducing their products and the sense of life. As well, they have update event and news post on FaceBook.