Go Green MUJI
Advertising and public relations
Advertising is one of strategies
in Marketing. Advertising presents the image of a brand and core value of the brand. Advertising is the way to provide
the awareness of products in the public and then convince the consumers to
purchase them. So, advertising can be many different kind of media or channels establishing
the connection between the consumers and the sellers, always crab consumers' attention.
There are two major
types of advertising – institutional advertising and product advertising. The
institutional advertising for MUJI is trying to promote their philosophy or
concept of lifestyle, and institutional advertising is MUJI’s main course
because this is how this brand built up. Besides, the product advertising is
for the products in the certain time and supports the idea of lifestyle. When
there is new concept coming out, the new shape of products will come out along
with. MUJI has environmental consciousness advertising appeal and focus on the
simple lifestyle. The idea of MUJI is minimal, low price and environmentalist,
so the products will be designed with this concept such as shrink-wrapped
T-shirt cubes.
The media MUJI uses
are divers. They have direct advertising from the retail store, also, they have print ad. Due to the progressive and technology blast age, MUJI develops
the bran through the website and public communication tool like facebook in
different countries with their own languages to establish the interaction between the brand and the consumers. By the public communication tool, they can promote the goods and get the feedback which
helps improve the idea of branding system. Also, nowadays, they combine their
networking with ipad which provides the convenience for the customers.
Indeed, we barely see lots of advertising, promotions, and bargain sale because Muji emphasizes more about the quality and the philosophy rather than the products, so they seldom do the persuasive advertising.
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