[MUJI]-[consumer decision making]

Go Green MUJI

Consumer Decision Making

The most important thing after a company establish the brand is how to get your target. Consumer's point view is the target which a company tries to achieve, so a company must know what and how to attract the consumers to make the decision to choose them. Consumer decision making is concerning more about philosophy side - catch the consumer's purchase behavior.

Muji has strong concept and  image on their brand, so Muji basically sells their idea more than just goods. So, the Muji consumers purchase lifestyle.

The type of people that shop in Muji are making a conscious decision to be different, the customers are loyal they see shopping in Muji as a lifestyle choice. They admire that Muji are responsible in their material choices and manufacture and that Muji prides itself in being a green company. They enjoy minimalist design and want simple yet desirable products that will enhance their lives. Muji chooses to serve like minded people that value and believe in the same philosophy and ethics as them. Their advertising campaigns have been designed to appeal to this target market;”in love with no frills”, “from a different viewpoint”, “preferred simplicity”.

I feel Muji is really practical and  functional. When you go in the shop, you can find most every thing such as the thing you need for traveling or something for school or office.

Also, on Muji Facebook Website, Laboratory, there is description of the brand and the connection of the life style and products which make the consumers to understand the rand