Go Green MUJI
Ch10 Product Concepts
When a marketer tries to promote a product,
the most important thing is to find the selling point which is the core concept
of the good. Before the product goes out to the market, the concept of the
product makes the product more completed and understandable for the consumer;
concept tells consumer that why, how and what to choose the product which is
benefit in their life. In brief, Product
concept is the understanding of the dynamics of the product in order to
showcase the best qualities of the product. Marketers spend a lot of time and
research in order to target their attended audience. Marketers will look into a
product concept before marketing a product towards their customers.
MUJI concept is most important core value for
branding; every product is brainstorming from this central idea of MUJI. So,
basically, MUJI is selling the concept when they sell the products. The philosophy
of MUJI is minimalism and simplicity throughout individual lifestyle and
protects the environment,
but simplicity achieved through a complexity of thought and design. MUJI’s
streamlining is the result of the careful elimination and subtraction of
gratuitous features and design unrelated to function. The material
and function of the products are eco-friendly. MUJI aspires to modesty and
plainness, the better to adapt and shape itself to the styles, preferences, and
practices of as wide a group of people as possible. This is the single most
important reason people embrace MUJI.
The goal of offering products that
excel in quality at lower prices has been achieved by avoiding the waste
typical of much product-manufacturing and distribution - in the form of
unnecessary functionality, an excess of decoration, and needless packaging.
Responding to the perennial consumer demand for reasonable pricing, MUJI has
accordingly designed and developed countless successful products. With unique
development processes and ongoing exploitation of innovative ideas that always
take the consumer’s perspective; they have in many cases re-defined
“user-friendliness.”
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